Microsoft’s coming Internet Explorer 10 web browser, will ship with a “do-not-track” feature as a default setting. According to some, this will cause irreparable damage to the advertising industry. Several internet marketing and targeting solutions currently rely on a system which, to a limited extent tracks a users activity. The purpose; to learn more about them. The result of which, is intended to present consumers with ads that are relevant to their current lives or their current situation. Notice how you might have searched the web for “Volkswagen Tiguan” last week, and now you’re seeing an ad for it on a completely unrelated site, like CNN.com? That would be this technology at work.
While this all sounds intriguing, I’m sure. The information gathered otherwise is completely anonymous and innocuous. No one person will ever see it, and it’s a server on the back end automatically attempting to match a marketing manager’s request, to the limited data you’ve provided and then spitting out the matching ad. Microsoft is marketing it, in a way that suggests this information being collected is harmful or in some way going to cause the end user to be infected with some sort of malware. Sorry, Microsoft, that’s crap. While many companies are up in arms about this, I’m sitting here thinking… Who even uses Internet Explorer anymore? Chrome… all the way.