There’s no doubt mobile and handheld technology is taking over, with the widespread availability of high-speed mobile broadband and ever capable smartphones. Internet traffic sourced from phone and tablets has soared in recent years. According to Econsultancy.com, as many as 51% of the country’s adult population now carries a smartphone. With over half of them, using their smartphones to browse the web on a regular basis.
So the question remains, to go mobile, or not to go mobile. In my opinion timing is everything, as most businesses, small and large want to reap the highest ROI possible, regardless of the project. With that said, even sites that have relatively high mobile traffic, those surfer still only accounts for a small percentage of their overall traffic. People are obviously still relying on the desktop or notebook for most web day-to-day web browsing. While investing in the future is always important, choosing to go mobile before it’s relevant for the client, can be an unnecessary expense. Because, by the time it is relevant, that mobile site may be irrelevant or out of date.
As with any emerging web technology, us as designers, and the industry as a whole continue to learn as we go and best practices emerge. I think it’s best to compromise; analyze your business’ needs, wants, and budget, paired with the needs and wants of your target demographic, then pick the method that will best suits your business’ current situation.